Luke Vander Linden

Luke Vander LindenLuke Vander LindenLuke Vander Linden

Luke Vander Linden

Luke Vander LindenLuke Vander LindenLuke Vander Linden
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Thirteen (WNET)

Over 11 years, I had a somewhat meteoric rise at Thirteen - New York’s primary PBS station.


I started in January of my freshman year at college as an hourly employee, tallying viewer response to programming and issuing weekly reports.


I was hired full-time before I got my diploma and eventually created the station’ first online and email fundraising program which served as a model for PBS stations across the country for many years.  

Associate Director, Online Fundraising & Promotion

  •  Conceptualized, developed and executed Thirteen’s online membership program. 
  • Integrated email and online with on-air pledge, direct mail and telemarketing initiatives.
  • Implemented e-commerce giving model, email renewal, appeal, acquisition and sweepstakes program including site architecture, design and backend interactivity with membership database.
  • Total revenue $2.5 million, or 7% of total pledge drive giving.
  • Built email list of 81,000 addresses; authored and sent weekly HTML/text email newsletter.
  • Received 2001 & 2003 Awards for Special Achievement in Online Fundraising from PBS.

Manager, On-Air Fundraising

  • Assisted in planning and execution of $30 million on-air DRTV fundraising drives, fulfillment of “thank you” gifts and fundraising and development on the Internet. 
  • Oversaw inbound telemarketing service and premium fulfillment house.
  • Logistical manager on live pledge nights, including nightly reporting, IS and Customer Service.
  • Developed and maintained new features and uses of membership database–notably, greater automation and data integration with premium fulfillment and program database software.

Coordinator, Broadcast Analysis

  • Performed Analysis, research and reporting on Thirteen's programming for grant proposals and other fundraising initiatives, production research and governmental regulations.
  • Regularly updated and maintained database. Assisted in program database conversion.
  • Implemented email as a customer service tool. 
  • Set up transcript offers for Thirteen-produced programs.

Information Specialist, Member & Viewer Relations

  •  Created and issued monthly and weekly reports of response to membership and programming 

KEY STRATEGIES EMPLOYED

  • Membership Marketing
  • Key Performance Indicators & The Economics of Direct Marketing
  • Multi-Channel Marketing and Analysis
  • Fundraising

Where Else I've Worked

  • Retail & Hospitality ISAC
  • Wright Holmes
  • Society for Corporate Governance
  • Academy of Management
  • Carl Bloom Associates
  • The Hundred Year Association of New York
  • Other Experience

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