Strategy & Analysis
I’ve spent most of my career working with membership organizations and nonprofits. But it doesn't matter if you're trying to motivate someone to make a purchase or to join an organization - to transact in any way - it is the intersection between reaching the right people with the right message and the right offer. Timing helps too. This can be done tactically as a one-off campaign or strategically as a year-long or multi-year plan.
Direct Marketing
I’ve had the opportunity to work on aspects of many many direct marketing packages over the past two and a half decades. In recent years, I’ve been able to design full campaigns on my own - from concept, writing and design to data to printing and production and finally to reporting and results. More samples will be added as I figure out where I put them.
Branding & Design
A brand is not just a logo or design elements. Rather, it is the thoughts and emotions evoked when the organization or person is mentioned. It is how an entity is perceived by both stakeholders and the public at large. I’ve worked with established brands that needed a bit of clarification in their execution and I’ve gotten the opportunity to develop new branding from scratch.
Digital
I don’t consider myself an overly “technical” person - I think a basic knowledge of tools is important for everyone these days. Yet somehow I’ve often been asked - and I deliver - on creating websites. I must say, having a marketer do something technical - like a website - is much better than asking a technical person do a marketing task. The sites I’ve made clearly articulate the purpose they serve - instead of just featuring the latest bells and whistles.