I’ve had the opportunity to work on aspects of many many direct marketing packages over the past two and a half decades. In recent years, I’ve been able to design full campaigns on my own - from concept, writing and design to data to printing and production and finally to reporting and results.
Here are some recent samples. I will add more as I figure out what I’ve done with them (and as I do more).
You may ask why these are all postal mail. For these campaigns, direct mail formed the core around which other channels were based. Direct mail has the space to establish the message which the other channels then support. All included email and online efforts as well.
Complex Personalization
Increased sophistication in printing and production have made complex personalization inexpensive. This campaign used three attributes to easily and efficiently send 108 different versions.
Member-Get-A-Member
The best source of new members is existing members who speak passionately about why they appreciate their membership so much. This campaign made it easy.
A Simple Postcard
One of the basics of direct response is that a postcard never works. However in this case, it won the test.
A Printed & Mailed Newsletter
In an age where almost everything is electronic, it's great when an organization has a physical touchpoint like an actual mailed newsletter. This great partner-client has a long-standing newsletter that goes to about a thousand recipients across New York State. I was in great need of a makeover. I moved it from being quickly thrown together last minute by their printer's staffer to a fully-designed in InDesign professional-looking almost magazine.
Get Out the Vote
This municipal campaign used a professional brand with a little folksy design to reach across the aisle.