The best source of new members is existing members who speak passionately about why they appreciate their membership so much.
This campaign made it easy with talking points and a way for members to get credit (we incentivized our members’ work with travel-related prizes and give-aways).
Every member had their own unique URL to give to their prospects. I made easy-to-use “coupons” they could hand out at chapter events or when visiting colleagues. This was followed up with a personalized postcard which also included their URL.
