In an age where almost everything is electronic, it's great when an organization has a physical touchpoint like an actual mailed newsletter. This great partner-client has a long-standing newsletter that goes to about a thousand recipients across New York State. I was in great need of a makeover.
I moved it from being quickly thrown together last minute by their printer's staffer to a fully-designed in InDesign professional-looking almost magazine. I adapted a template I found at Creative Market a great source of creative assets from freelance designers.
If your organization has a newsletter it's thinking of getting rid of, DON'T! And if it doesn't have one, think of starting one. It's an important touchpoint and can even generate revenue of its own with sponsors and advertisers.
